MANDELA BAY FASHION WEEK™ came into being as an innovative, solution-focused concept to enliven and evolve the Fashion Scene in Nelson Mandela Bay. It was identified as a way to infuse and grow the economic scope of Nelson Mandela Bay’s fashion industry. The fashion Industry is a huge national and international market which offers individuals the opportunity to build their own enterprises in a creative sphere. The Eastern Cape has this creative cultural heritage. The platform serves as a tool where these fashion and design entrepreneurs can showcase their range of products. It also serves as a place of meeting between retailer, stockist, designer, emerging talent and the fashion consumer.
#MandelaBayFashionWeek AIMS TO:
- Contribute to the promotion of Nelson Mandela Bay’s creative diversity, by building the activity of the fashion sector, by providing a platform to Eastern Cape fashion designers.
- Afford emerging designers a chance to be exposed to potential national buyers and media, creating retail demand, as well as, significant exposure.
- Create a fashion culture within the city, sparking the interest of outside guests to visit the City and in creating a buzz in an increasingly tough market.
- Rank on the world Fashion Capitol list. Cape Town and Johannesburg at 23 and 25 respectively in the world. (8 year Long term goal).